The Digital CMA: Direct, Clear And Simplified

This is an example of the type of content we can produce to help you Create Additional Listings which are going to become more and more important as the Commission Lawsuits make their way into the Consumer conscience.

1. The video above is a place keeper until we replace it with your video, custom, message

2. We'll list your Contact Information, replacing what you see on the page

3. We can add or delete any pieces of content so its just want you want to convey to any potential seller.

Hello (potential seller's name here),

I wanted to give you some vital information to look over before our upcoming appointment. We aim to ensure that we are fully equipped for our forthcoming meeting.

When determining the value of your home, we rely on a comparative market analysis (CMA), which analyzes recently sold properties similar to yours. This allows us to establish a competitive listing price or make informed offers when you're looking to purchase another property. Our expertise goes beyond that of a traditional realtor. I also collaborate with my lending partner so that he can provide financial solutions, ensuring we can address potential problems that might arise during an escrow.

⚡️ Selling in the Digital Age:

Welcome to the future of home selling. The "Modern Home Seller's Guide" offers a comprehensive look into the digital tools transforming the real estate landscape. Equip yourself with the knowledge to position your home for maximum visibility and value in today's market.

Our problem-solving strategies have saved many sellers thousands of dollars, making us the ideal choice for listing your home. We possess the skills and dedication required to navigate challenges and secure the best possible outcome for you.

( see the video below ) ⬇️


Here are a few specific challenges we can tackle effectively:

⚡️Appraisal Gap Solution:

If the value comes in low, we have an appraisal gap solution to deploy if your home's appraised value falls short of your desired listing price. This solution bridges the gap between the appraised value and your target price, helping us secure the best possible offer for your home. For more details, I've included a video explaining our appraisal gap solutions ( see the video here or to the right ) ⬇️

⚡️Negotiating Low-Ball Offers:

If we receive a low-ball offer from a potential buyer, we have a proven strategy to counter that offer and arrange a payment that aligns with their request while minimizing costs. This enables us to achieve a fair price that matches the buyer's initial offer while protecting your financial interests. ( see the video here or to the right ) ⬇️

⚡️Marketing The Rate Buy Down:

If your listing is priced correctly and is not moving as it should be, here is our plan to help market the property with a rate buy down, which creates affordability for buyers and helps regain their buying. This is important because we can do this and have a 300% increase in buyers' qualifications vs. standard price drops like most listing agents will do to your home.

( see our sample listing here.) ⬇️

⚡️Unique Mass Marketing Strategy:

Potential for your home to be featured on our national TV Show, Financing the American Dream. This Emmy Nominated, nationally syndicated, TV show features the best in local lifestyle, community and culture and we may chose your home to be featured. This unique strategy helps increase market awareness, buyer activity and negotiating power.

( see our sample to the right ) ⬇️


We are excited to discuss these solutions in more detail during our appointment. Feel free to reach out if you have any questions or need further information.

Thank you,

[ Listing Agent ] & Scott Nicholson


"Brent was FABULOUS to work with!!! As first time homebuyers we couldn’t have asked for a better team. Brent was so helpful in explaining everything and he was always available for questions!!"

amy dishong

"Team Willis was fabulous to work with!!"

amy d

"Brent and his team were great to work with. Felt that Brent was able to do some outside the box thinking to help achieve my loan goals that other lenders would not put the time and effort into doing. Would highly recommend Brent to anyone looking to get a home loan."

shepley heard