The Commission Conversation; Adding Value To Buyers!

Dear Buyer Agent,

With the commission disclosure transition happening in real estate markets across the country, the foundation of this effort is to educate sellers and buyers on how, and how much, commission is paid to both the listing agent and buyers agent. This shift aims to enhance transparency and disclosure, leading to buyer agents having direct and detailed conversations with potential buyers on how they are paid.

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~ THIS IS AN EXAMPLE PRESENTATION TO SHOW YOU WHAT I, AND MY TEAM, CAN DO TO HELP YOU DRIVE ADDITIONAL VALUE SO THE COMMISSION CONVERSATION IS HAD MORE EFFROTLESSLY. IF YOU LIKE WHAT WE'VE PREPARED HERE, WE CAN CUSTOMIZE, WITH TEXT AND VIDEO, A MORE PUBLIC FACING PRESENTATION FOR YOU TO USE WITH ANY POTENTIAL BUYER.

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This presentation aims to help the buyer's agent create value using my financial background. I've created FIVE potential value adds to help present to your buyers as a listing agent would to their potential seller.

As a lender, I can provide critical support during this transition with various tools and strategies, such as loan products, to cover commission costs and savings strategies. This change also allows agents to negotiate their commissions directly, aligning their motivation closely with the buyer's interests. The new model benefits all parties—buyers, agents, and sellers—and we are dedicated to facilitating this transition, fostering a more effective and transparent real estate process.

Here are the FIVE value adds we could use to create a Home Buyers Presentation which would then be sent to Buyers to help them understand the critical value you, as their agent, bring to the process.

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⚡️ DIGITAL OFFER ⚡️

Embrace the digital revolution in home buying with digital offers. Unlike traditional methods, digital offers are efficient, personalized, and transparent, enhancing the value you offer as a buyer's agent. Forget about lost approval letters, impersonal interactions, and confusing financial breakdowns. Instead, deliver instantly accessible approval letters, personalized video messages, and visually appealing financial information directly via text. Add to this the compelling visual of actual property listing photos, and you've got an offer that stands out and is more convincing. Using digital offers demonstrates your commitment to providing the most seamless experience possible, making you a preferred choice for potential buyers.

Example ➡️

https://www.willishomeloans.com/presentation/99305/


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⚡️ APPRAISAL GAP ⚡️

An appraisal gap strategy is a vital tool that buyer agents can use to ensure transaction success. In cases where appraised values fall short of sale prices, this approach acts as a safety net, keeping rates and payments steady and reducing the additional cash needed from buyers. Utilizing an appraisal gap strategy demonstrates your adeptness at handling market dynamics and securing successful transactions, enhancing your value as a reliable and proactive buyer's agent.

Example ➡️

https://mcedge.tv/qefzn1


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⚡️ COMMISSION GAP ⚡️

A Commission Gap strategy is a robust solution that buyer's agents can employ to ensure the success of a transaction, even when challenges arise. This strategy is a safeguard in scenarios where the seller doesn't pay, or the property's appraised value doesn't support a higher price for the buyer's agent commission.

As a loan officer, I can assist buyers in restructuring their financing to cover the commission. This approach ensures buyer agents are compensated for their crucial services and keeps transactions moving smoothly by eliminating potential financial roadblocks. Utilizing a Commission Gap strategy exhibits your commitment to overcoming market challenges and upholds your value as a versatile and resourceful buyer's agent.

Example ➡️

https://mcedge.tv/bb8rz4


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⚡️AFFORDABILITY SOLUTIONS ⚡️

It is a versatile strategy that buyers' agents can use to illustrate their value to potential homebuyers. As a lender, I specialize in structuring financing that opens up an array of affordability options for buyers. Whether adjusting loan terms, securing better rates, or utilizing specific loan products, these solutions are tailored to ease homebuying. This strategy is particularly effective when buyer's agents need to request direct payment for their commission. By showcasing affordability solutions, you, as a buyer's agent, demonstrate your commitment to the buyer's financial comfort and success, further strengthening your value proposition in their homebuying journey.

Example ➡️

https://mcedge.tv/cfupc4


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⚡️ INTEREST RATE MARKET UPDATES ⚡️

This critical service equips buyer agents with the tools to provide top-tier value to their clients. As a seasoned lender with a wealth of knowledge of financial and rate markets, I guide clients to secure the best possible rate based on timely market trends.

Many homebuyers may shop around for the "best" rate, which could lead to locking too early or too late due to constantly changing market conditions. Please NOTE: Strategy beats rate every time. What I mean is this: having the lowest rate, with no forward looking strategy to proactively manage that rate, is always the most costly proposition. So, knowing the right information, at the right time, and being able to communicate that quickly the buyer so they benefit from an every changing marketplace, is how we can secure the best rate for the client, now and into the future.

With my expertise, we can navigate these fluctuations strategically. Rather than securing a rate based on a random date or time, we'll use a data-driven approach to lock in the optimal rate at the ideal time. Having a lending partner with this level of guidance enhances your value proposition as a buyer's agent, helping clients see the deeper complexities of mortgage rates beyond mere shopping around.

Example ➡️

https://vid.us/tj6eyl

Reviews

"Brent was FABULOUS to work with!!! As first time homebuyers we couldn’t have asked for a better team. Brent was so helpful in explaining everything and he was always available for questions!!"

amy dishong

"Team Willis was fabulous to work with!!"

amy d

"Brent and his team were great to work with. Felt that Brent was able to do some outside the box thinking to help achieve my loan goals that other lenders would not put the time and effort into doing. Would highly recommend Brent to anyone looking to get a home loan."

shepley heard