Proven Strategies to WIN in Real Estate

Brent Willis, CMPS

Published 9 months ago

Things you need to know TODAY:

If you are looking to Buy real estate ---

1. NOW might be the best time. Buyer activity is still down. Less competition means sellers are willing to negotiate
2. Rates and sales prices are dropping...however, if you wait too long you'll face FAR more competition
3. Pent up demand and seasonal buying will start soon as rates continue to drop... which means buyers will be faced with a seller's market; less negotiation and over bidding again
4. Use creative financing, Seller Buy Downs, to overcome higher rates and sales prices so you can buy more affordably today!

Buyers -- When many are sitting on the sidelines, waiting for rates and sales prices to fall, you can utilize this strategy to buy affordably and skip the chaos of the spring buying cycle. Buy now and refinance later while all others are trying to buy, in a already limited home inventory market, which only drives prices up. With a lower rate but having to over bid by $50 - 100,000 to get the home, have you really won? NO! So, its not really about a lower rate, its about the best strategy, right? YES, it is! Don't make this fatal mistake...

If you're still a little worried about the housing market and home values, maybe these two points will help. ( Ask to see the graphs that prove this statement) IN DIFFICULT ECONOMIC TIMES OR RECESSIONS, LONG-TERM INTEREST RATES GO DOWN AND HOME VALUES STAY EVEN OR APPRECIATE.

WHEN and HOW you purchase matters and we can help with better strategies, tools and services to ensure you are making a wise decision!

For more information on this financing strategies, How to Re-Enter the Market after sitting on the sidelines for a while and why the widow of opportunity is here but won't be here for long, click this link -- https://brentwillis.lenderlaunchpad.com/presentation/68606


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If you are looking to Sell real estate ---

1. Buyer activity is still down due to higher rates and sales prices so listing now has its challenges
2. To counter this, and attract buyers, use creative financing like the Seller Buy Down as Buyers are needing a more affordable payment
3. You can negotiate with this financing strategy to keep your sales price and Net Profit high
4. Even when rates drop in Q2 or Q3 to low-to-mid 5%, as forecasted, and its more of a seller's market, this strategy still works as Buyers will need more help with affordability
5. Here is an example of a Listing Landing Page we craft for our Clients for maximum exposure. https://brentwillis.lenderlaunchpad.com/listing/522a-e-bend-drive-nashville-tn-37209

Sellers -- If you don't need to list your home now, wait a few weeks to hit the seasonal buying cycle and you'll also benefit from the pent up demand caused by the higher rate and sales prices we've seen over the last 2 years. As explained above, in a low inventory environment, buyers who wait will over pay for the home as they didn't heed our advice or they didn't have anyone advising them. If you need to list now, let me show you how we can create a listing landing page, with a financial presentation and other resources, to attract buyers. I can then share with you strategies on how we can negotiate with the buyer, using the buy down to keep the sales price high and more of your net proceeds in your pocket. By deploying this strategy, we'll educate and show the buyer how best to buy your home and the math will tell the story.

Its a WIN-WIN-WIN all the way around for all parties involved!


For Mortgage Calculators and other data driven Blog Articles and resources, please click the link. * My latest Episode of Financing the American Dream is also posted for you! -- https://www.godreamlender.com/calculators

Recent Reviews

"Working with Brent Willis and his team was incredibly easy! They walked me through every step, kept me up to date as the process moved forward, and most importantly, delivered the $$$ goods on time!"
– Nishikant T.

5.0

Gordonsville, TN
"I had a great experience. Was always kept in the loop and notified when documents were needed."
– Jacob S.

5.0

Review Verified
Navarre, FL
"Everyone had excellent communication. Brent stayed calm during an interesting experience (due to circumstances out of his control)! He gave good advice and kept us moving forward. He always had a plan B."
– Angela H.

5.0

Review Verified
Navarre, FL
"Great team, great communication!"
– Larry H.

5.0

Review Verified
Old Hickory, TN
"My wife and I were new to the housing market and loan process. The team at NEO made it a smooth and comfortable experience. My wife Chelsie and I in review are beyond grateful for our experience! NEO’s team was always available and responsive to our questions and needs. Zero complaints from the Kagay family! Thanks again!"
– Colin K.

5.0

Review Verified
Old Hickory, TN
"Communication and explaining the process was huge for us since it was our first time."
– Chelsie K.

5.0

Review Verified
Old Hickory, TN
"Our experience was great because your team was available for us and made this whole process smooth and easy."
– Chelsie K.

5.0

Review Verified
Lakewood, TN

4.2

Review Verified
Panama City Beach, FL

5.0

Review Verified
"I cannot put into words how easy it was to purchase my new house. There was constant communication, and I felt like Brent and his team had my back every step of the way. Everything was done online, so there was not driving back and forth, or lenghty meetings. Closing was the only real time event and it was so smoothe. I look forward to working with Brent and his team long after this sale to help keep my new house in perfect condition. Thanks so much, Brent and team!"
– Mark W.

5.0

Review Verified
Franklin, TN
"Less lengthy emails. More straight forward options and consequences. The why's don't matter as much to someone who is not in the profession."
– Thomas R.

3.0

Review Verified
Miramar Beach, FL
"My experience with NEO Home Loans was top-notch. We had a very short turnaround from property choice to closing and this team made it feel seamless. The communication throughput was proactive and timely. Brent took the time to walk me thru all of my questions thru each phase and the entire team was 5-Star. Our closing attorney (out of state), even made the comment that in here 25 years in the business, this was the best Mortgage company she has ever worked with."
– Kevin F.

5.0

Review Verified
"Brent was fantastic and made this a very simple transaction. I normally have to stay on top of the lenders in a transaction but not Brent. Ready to close 2 weeks early........that Never happens. Thank you Brent for being AWESOME."
– Renda F.

5.0

Hermitage, TN
"I never felt confident in my ability to buy a home until I met Brent Willis. He and his team gave us so much confidence & that enabled us to move forward in our home buying journey. I can absolutely say that Brent is THE person to have on your team. My husband and I are so grateful for his time in educating us and preparing us for this next season."
– Roxana Delaire B.

5.0

Review Verified
Columbia, TN
"Always being available and answering the phone to walk us through the process, to help us understand things, and to calm fears when it felt like we’d never get theough the underwriting process."
– Jon-michael William E.

5.0

Review Verified
Goodlettsville, TN
"Brent orchestrated several transactions that had to work out for the loan to happen. He was both patient and effective bringing together multiple parties to get the loan through."
– Wallace Danley R.

4.9

Review Verified
Nashville, TN
"Really appreciated the team's willingness to respond to any questions that we had during this process. The team also communicated very well to us during this time."
– Porter M.

4.9

Review Verified
"Brent and the team are great to work with! - Great communication all along the way."
– Dillon Bowman .

5.0

"Brent and the team are great to work with! - Great communication all along the way."
– Dillon Bowman .

5.0

Hendersonville, TN
"Clear and effective communication, - We had some hick-ups with the App but I am sure that'll be sorted out as they put miles on the platform."
– Dillon B.

5.0

Review Verified
Nashville, TN
"We are so incredibly appreciative of how hard the team worked in order to close our loan fast… We never expected to be moving and to have this team support mental a lot"
– Kalee Willingham B.

5.0

Review Verified
Nashville, TN
"Everyone involved in my process was immediately responsive and pleasant no matter what was going on. The speedy approval to close in 10 days was incredible and accomplished by consistent pressing through of the whole team."
– Joanne M W.

5.0

Review Verified
Franklin, TN
"Brent and his team were responsive, supportive, and timely throughout our whole experience."
– Angela P.

5.0

Review Verified
Franklin, TN
"Communication! Brent and Linda were always available to answer any and all questions, and explain in detail items that came up. Thank you to the team at NEO for the loan approval process. Brent, you and Linda have been a godsend. kge"
– Katherine Garner E.

5.0

Review Verified
Franklin, TN
"Brent and his team kept in contact and left no stone unturned. They answered questions swiftly and took all of the worry out of the process. I can not recommend them enough."
– Adam S.

5.0

Review Verified
"Brent is fantastic and will bend over backwards to make sure you are taken care of. I recommend him to anyone I can."
– Brett M.

5.0

Watertown, TN
"Linda and Brent are an amazing team helping with the information flow and being proactive with the deliverables. Great team"
– James L.

4.7

Review Verified
Nashville, TN
"Very smooth and easy process compared to other mortgage lenders I've dealt with"
– Cyrus K.

5.0

Review Verified
"Working with Brent Willis and his team was incredibly easy! They walked me through every step, kept me up to date as the process moved forward, and most importantly, delivered the $$$ goods on time! What more could you ask for? Jim B"
– Jim B.

5.0

5.0

5.0

"Working in the real estate business myself, I interact with dozens of lenders every month. In my experience, the best lenders are the ones who proactively communicate with their clients and the realty teams serving them. After all, communication fosters action, and keeping things moving forward is integral to a smooth closing. Brent Willis is one of those lenders. With Brent and his team, I never have to guess where we are in the financing process. I already know, because they proactively communicate every step of the way. This not only provides peace of mind, but also frees up my time because I don't have to chase anyone down for an update. Brent also does something not many lenders do anymore: he will take the time to educate clients and Realtors on the specifics of the home ownership process. Not just during the contract-to-close phase, but guidance and information for after the sale concludes. This puts him in rare company, and easy to recommend."
– Martin K.

5.0

"My team loves working with Brent and his team. We never have to ask for updates and they go over and above with communication and not only meeting expectations but exceeding them."
– Shanda K.

5.0

"More then 5 stars!!! For someone buying a house for the first time and not understanding anything. Y’all answered all my questions, very professional, all super friendly, made us feel comfortable, and everyone envolved was super helpful! Thank y’all, my babies are so excited to have a house to call home!!"
– Ashley H.

5.0

Top Realtor on How Seller Buy Down Strategy Helps her Clients

Example of Permanent Seller Buy Down Strategy -- For Educational Purposes Only

Example of Permanent Seller Buy Down Strategy -- For Educational Purposes Only

3 Ways Sellers WIN with the Buy Down Strategy

3 Ways Sellers WIN with the Buy Down Strategy

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3 Ways Buyers WIN with the Buy Down Strategy

3 Ways Buyers WIN with the Buy Down Strategy

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Buying Guide with Market Condition AND Direction. Click to Learn More!

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