The Commission Conversation; Adding Value To Buyers!

The Commission Conversation; Adding Value To Buyers!

Brent Willis, CMPS

Published 2 months ago

Dear Buyer Agent,

With the commission disclosure transition happening in real estate markets across the country, the foundation of this effort is to educate sellers and buyers on how, and how much, commission is paid to both the listing agent and buyers agent. This shift aims to enhance transparency and disclosure, leading to buyer agents having direct and detailed conversations with potential buyers on how they are paid.
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~ THIS IS AN EXAMPLE PRESENTATION TO SHOW YOU WHAT I, AND MY TEAM, CAN DO TO HELP YOU DRIVE ADDITIONAL VALUE SO THE COMMISSION CONVERSATION IS HAD MORE EFFROTLESSLY. IF YOU LIKE WHAT WE'VE PREPARED HERE, WE CAN CUSTOMIZE, WITH TEXT AND VIDEO, A MORE PUBLIC FACING PRESENTATION FOR YOU TO USE WITH ANY POTENTIAL BUYER.
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This presentation aims to help the buyer's agent create value using my financial background. I've created FIVE potential value adds to help present to your buyers as a listing agent would to their potential seller.

As a lender, I can provide critical support during this transition with various tools and strategies, such as loan products, to cover commission costs and savings strategies. This change also allows agents to negotiate their commissions directly, aligning their motivation closely with the buyer's interests. The new model benefits all parties—buyers, agents, and sellers—and we are dedicated to facilitating this transition, fostering a more effective and transparent real estate process.

Here are the FIVE value adds we could use to create a Home Buyers Presentation which would then be sent to Buyers to help them understand the critical value you, as their agent, bring to the process.

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⚡️ DIGITAL OFFER ⚡️

Embrace the digital revolution in home buying with digital offers. Unlike traditional methods, digital offers are efficient, personalized, and transparent, enhancing the value you offer as a buyer's agent. Forget about lost approval letters, impersonal interactions, and confusing financial breakdowns. Instead, deliver instantly accessible approval letters, personalized video messages, and visually appealing financial information directly via text. Add to this the compelling visual of actual property listing photos, and you've got an offer that stands out and is more convincing. Using digital offers demonstrates your commitment to providing the most seamless experience possible, making you a preferred choice for potential buyers.

Example ➡️ https://www.willishomeloans.com/presentation/99305/

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⚡️ APPRAISAL GAP ⚡️

An appraisal gap strategy is a vital tool that buyer agents can use to ensure transaction success. In cases where appraised values fall short of sale prices, this approach acts as a safety net, keeping rates and payments steady and reducing the additional cash needed from buyers. Utilizing an appraisal gap strategy demonstrates your adeptness at handling market dynamics and securing successful transactions, enhancing your value as a reliable and proactive buyer's agent.

Example ➡️ https://mcedge.tv/qefzn1
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⚡️ COMMISSION GAP ⚡️

A Commission Gap strategy is a robust solution that buyer's agents can employ to ensure the success of a transaction, even when challenges arise. This strategy is a safeguard in scenarios where the seller doesn't pay, or the property's appraised value doesn't support a higher price for the buyer's agent commission.

As a loan officer, I can assist buyers in restructuring their financing to cover the commission. This approach ensures buyer agents are compensated for their crucial services and keeps transactions moving smoothly by eliminating potential financial roadblocks. Utilizing a Commission Gap strategy exhibits your commitment to overcoming market challenges and upholds your value as a versatile and resourceful buyer's agent.

Example ➡️ https://mcedge.tv/bb8rz4
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⚡️AFFORDABILITY SOLUTIONS ⚡️
It is a versatile strategy that buyers' agents can use to illustrate their value to potential homebuyers. As a lender, I specialize in structuring financing that opens up an array of affordability options for buyers. Whether adjusting loan terms, securing better rates, or utilizing specific loan products, these solutions are tailored to ease homebuying. This strategy is particularly effective when buyer's agents need to request direct payment for their commission. By showcasing affordability solutions, you, as a buyer's agent, demonstrate your commitment to the buyer's financial comfort and success, further strengthening your value proposition in their homebuying journey.

Example ➡️ https://mcedge.tv/cfupc4
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⚡️ INTEREST RATE MARKET UPDATES ⚡️

This critical service equips buyer agents with the tools to provide top-tier value to their clients. As a seasoned lender with a wealth of knowledge of financial and rate markets, I guide clients to secure the best possible rate based on timely market trends.

Many homebuyers may shop around for the "best" rate, which could lead to locking too early or too late due to constantly changing market conditions. Please NOTE: Strategy beats rate every time. What I mean is this: having the lowest rate, with no forward looking strategy to proactively manage that rate, is always the most costly proposition. So, knowing the right information, at the right time, and being able to communicate that quickly the buyer so they benefit from an every changing marketplace, is how we can secure the best rate for the client, now and into the future.

With my expertise, we can navigate these fluctuations strategically. Rather than securing a rate based on a random date or time, we'll use a data-driven approach to lock in the optimal rate at the ideal time. Having a lending partner with this level of guidance enhances your value proposition as a buyer's agent, helping clients see the deeper complexities of mortgage rates beyond mere shopping around.

Example ➡️ https://vid.us/tj6eyl

Recent Reviews

"Working with Brent Willis and his team was incredibly easy! They walked me through every step, kept me up to date as the process moved forward, and most importantly, delivered the $$$ goods on time!"
– Nishikant T.

5.0

Gordonsville, TN
"I had a great experience. Was always kept in the loop and notified when documents were needed."
– Jacob S.

5.0

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Navarre, FL
"Everyone had excellent communication. Brent stayed calm during an interesting experience (due to circumstances out of his control)! He gave good advice and kept us moving forward. He always had a plan B."
– Angela H.

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Navarre, FL
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Old Hickory, TN
"My wife and I were new to the housing market and loan process. The team at NEO made it a smooth and comfortable experience. My wife Chelsie and I in review are beyond grateful for our experience! NEO’s team was always available and responsive to our questions and needs. Zero complaints from the Kagay family! Thanks again!"
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"Communication and explaining the process was huge for us since it was our first time."
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Old Hickory, TN
"Our experience was great because your team was available for us and made this whole process smooth and easy."
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Lakewood, TN

4.2

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Panama City Beach, FL

5.0

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"I cannot put into words how easy it was to purchase my new house. There was constant communication, and I felt like Brent and his team had my back every step of the way. Everything was done online, so there was not driving back and forth, or lenghty meetings. Closing was the only real time event and it was so smoothe. I look forward to working with Brent and his team long after this sale to help keep my new house in perfect condition. Thanks so much, Brent and team!"
– Mark W.

5.0

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Franklin, TN
"Less lengthy emails. More straight forward options and consequences. The why's don't matter as much to someone who is not in the profession."
– Thomas R.

3.0

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Miramar Beach, FL
"My experience with NEO Home Loans was top-notch. We had a very short turnaround from property choice to closing and this team made it feel seamless. The communication throughput was proactive and timely. Brent took the time to walk me thru all of my questions thru each phase and the entire team was 5-Star. Our closing attorney (out of state), even made the comment that in here 25 years in the business, this was the best Mortgage company she has ever worked with."
– Kevin F.

5.0

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"Brent was fantastic and made this a very simple transaction. I normally have to stay on top of the lenders in a transaction but not Brent. Ready to close 2 weeks early........that Never happens. Thank you Brent for being AWESOME."
– Renda F.

5.0

Hermitage, TN
"I never felt confident in my ability to buy a home until I met Brent Willis. He and his team gave us so much confidence & that enabled us to move forward in our home buying journey. I can absolutely say that Brent is THE person to have on your team. My husband and I are so grateful for his time in educating us and preparing us for this next season."
– Roxana Delaire B.

5.0

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Columbia, TN
"Always being available and answering the phone to walk us through the process, to help us understand things, and to calm fears when it felt like we’d never get theough the underwriting process."
– Jon-michael William E.

5.0

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Goodlettsville, TN
"Brent orchestrated several transactions that had to work out for the loan to happen. He was both patient and effective bringing together multiple parties to get the loan through."
– Wallace Danley R.

4.9

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Nashville, TN
"Really appreciated the team's willingness to respond to any questions that we had during this process. The team also communicated very well to us during this time."
– Porter M.

4.9

Review Verified
"Brent and the team are great to work with! - Great communication all along the way."
– Dillon Bowman .

5.0

"Brent and the team are great to work with! - Great communication all along the way."
– Dillon Bowman .

5.0

Hendersonville, TN
"Clear and effective communication, - We had some hick-ups with the App but I am sure that'll be sorted out as they put miles on the platform."
– Dillon B.

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Nashville, TN
"We are so incredibly appreciative of how hard the team worked in order to close our loan fast… We never expected to be moving and to have this team support mental a lot"
– Kalee Willingham B.

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Nashville, TN
"Everyone involved in my process was immediately responsive and pleasant no matter what was going on. The speedy approval to close in 10 days was incredible and accomplished by consistent pressing through of the whole team."
– Joanne M W.

5.0

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Franklin, TN
"Brent and his team were responsive, supportive, and timely throughout our whole experience."
– Angela P.

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Franklin, TN
"Communication! Brent and Linda were always available to answer any and all questions, and explain in detail items that came up. Thank you to the team at NEO for the loan approval process. Brent, you and Linda have been a godsend. kge"
– Katherine Garner E.

5.0

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Franklin, TN
"Brent and his team kept in contact and left no stone unturned. They answered questions swiftly and took all of the worry out of the process. I can not recommend them enough."
– Adam S.

5.0

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"Brent is fantastic and will bend over backwards to make sure you are taken care of. I recommend him to anyone I can."
– Brett M.

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Watertown, TN
"Linda and Brent are an amazing team helping with the information flow and being proactive with the deliverables. Great team"
– James L.

4.7

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Nashville, TN
"Very smooth and easy process compared to other mortgage lenders I've dealt with"
– Cyrus K.

5.0

Review Verified
"Working with Brent Willis and his team was incredibly easy! They walked me through every step, kept me up to date as the process moved forward, and most importantly, delivered the $$$ goods on time! What more could you ask for? Jim B"
– Jim B.

5.0

5.0

5.0

"Working in the real estate business myself, I interact with dozens of lenders every month. In my experience, the best lenders are the ones who proactively communicate with their clients and the realty teams serving them. After all, communication fosters action, and keeping things moving forward is integral to a smooth closing. Brent Willis is one of those lenders. With Brent and his team, I never have to guess where we are in the financing process. I already know, because they proactively communicate every step of the way. This not only provides peace of mind, but also frees up my time because I don't have to chase anyone down for an update. Brent also does something not many lenders do anymore: he will take the time to educate clients and Realtors on the specifics of the home ownership process. Not just during the contract-to-close phase, but guidance and information for after the sale concludes. This puts him in rare company, and easy to recommend."
– Martin K.

5.0

"My team loves working with Brent and his team. We never have to ask for updates and they go over and above with communication and not only meeting expectations but exceeding them."
– Shanda K.

5.0

"More then 5 stars!!! For someone buying a house for the first time and not understanding anything. Y’all answered all my questions, very professional, all super friendly, made us feel comfortable, and everyone envolved was super helpful! Thank y’all, my babies are so excited to have a house to call home!!"
– Ashley H.

5.0

Buyers Agent Contact Info

Buyer Agent Info

Real Estate, LLC

#12345

Buyer's Agreement Goes Here if Desired ( Sample) ⬇️

Buyer's Agreement Goes Here if Desired ( Sample) ⬇️

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Mortgage Advisor Contact Info

Brent Willis, CMPS

Producing Branch Manager, NEO Home Loans

NMLS #1860084

Our Plan If The Appraisal Comes In Low ( Example )⬇️

Our Plan If The Appraisal Comes In Low ( Example )⬇️

Our Plan If Commission is NOT Paid By Seller ( Example )⬇️

Our Plan If Commission is NOT Paid By Seller ( Example )⬇️

Our Plan To Increase Your Buying Power ( Example )⬇️

Our Plan To Increase Your Buying Power ( Example )⬇️

Interest Rate Market Update. Knowledge to Secure the Lowest Rate ( Example )⬇️

Interest Rate Market Update. Knowledge to Secure the Lowest Rate ( Example )⬇️

Proactive Mortgage Management - Assuring the Best Mortgage at the Most Competitve Pricing

Proactive Mortgage Management - Assuring the Best Mortgage at the Most Competitve Pricing

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NAR Commission Breakdown as of 10/12/2023-

NAR Commission Breakdown as of 10/12/2023-

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The Home Buying Journey Begins Here

Like This Home? | Let's Get Approved!

Brent Willis | Branch Manager

Click Website Link Below to Start the Process!

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The Commission Conversation; Adding Value To Buyers!

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Why Waiting for Interest Rates to Come Down is a Bad idea… Here is a Proven Strategy!

Published 2 months ago

NEO Home Loans

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