Listing Agent Playbook: Solving Today’s Market Challenges with Modern Solutions

Dear Listing Agents,

Navigating the intricate real estate and home financing world can be daunting as the landscape undergoes transformative changes, particularly with affordability, values, commission conversations, and increasing lowball offers. I've assembled this playbook to illuminate solutions to our market's most pressing challenges.

Consider this an educational tool and a resource you can share with your sellers. It's designed to answer some of the pivotal questions they may have about the nuances of selling and purchasing real estate under your expert guidance.

⚡️ AFFORDABILITY SOLUTIONS ⚡️

Home affordability is a cornerstone in our industry. My team and I are equipped to devise financing solutions that cater to a diverse range of potential homebuyers. By securing favorable rates or introducing unique loan products, our goal remains steadfast: making the dream of homeownership feasible for more individuals.

Example video on the sidebar: ➡️

.......................................................................

⚡️ APPRAISAL GAP SOLUTION ⚡️

We have a remedy when a property's appraised value doesn't measure up to the anticipated list price. Our appraisal gap strategy is tailored to bridge this disparity, ensuring that you, as the listing agent, can secure the most competitive offer for the property. I've incorporated a video detailing our approach to this challenge for a more comprehensive understanding.

Example video on the sidebar: ➡️

.......................................................................

⚡️ COMMISSION GAP ⚡️

There are times when specific commissions might fall short. Fear not, as our Commission Gap initiative ensures a seamless transactional experience. We meticulously structure the financing to cover all associated costs, eliminating the possibility of any unforeseen financial hitches.

Example video on the sidebar: ➡️

.......................................................................

⚡️ NEGOTIATING LOWBALL OFFERS ⚡️

Encountering a lowball offer doesn't have to be a setback. We have a tried-and-true strategy to counter such offers, striking a balance that meets the buyer's proposal without compromising your financial considerations. This approach ensures that both parties reach an equitable and satisfactory agreement.

Example video on the sidebar: ➡️

..........................................................................

⚡️ NATIONAL TV SHOW - GROW BRANDING AND INFLUENCE W/ MY SHOW ⚡️

I am the local host of Financing the American Dream and am looking for unique people, businesses and properties to highlight on my episodes. The show is Emmy Nominated, Award Winning and Nationally Syndicated. It showcases the best in local community, culture and lifestyle and I'm looking for local people, events and places to feature. If interested, let's connect! To give you an idea, one of my latest episodes is to the right.

......................................................................

I aim to be a collaborative partner and can assist your business in many, very unique, ways to help you attract new buyers, secure additional listings and create a deeper database engagement for long-term client loyalty.

Our challenges in this dynamic market are surmountable with the right tools, technologies and strategies. I hope this playbook serves as a testament to my commitment to excellence and unwavering support for you and your clients. Let's work together to turn challenges into opportunities and achieve unparalleled success in our ventures.

Reviews

"Brent was FABULOUS to work with!!! As first time homebuyers we couldn’t have asked for a better team. Brent was so helpful in explaining everything and he was always available for questions!!"

amy dishong

"Team Willis was fabulous to work with!!"

amy d

"Brent and his team were great to work with. Felt that Brent was able to do some outside the box thinking to help achieve my loan goals that other lenders would not put the time and effort into doing. Would highly recommend Brent to anyone looking to get a home loan."

shepley heard